So I always say when it comes to social media that although you can be on all of them I don't think anyone has time to be on all of them and do all of them well. For me and my sanity I update most from time to time but focus on the one I'm drawn to naturally, for me that's Instagram.
I absolutely love the community on IG and its constantly inspiring me in my day-to-day life. It's also a brilliant way to keep your readership connected to you in-between blog posts and to gain a new followers that may not have found your blog before. I don't promote all of my posts over on Instagram but when it's something I'm really proud of or think is relevant I'll make a note to tell my followers over there to head over here to check it out! The funny thing is I think a lot of my most engaged followers on IG might not read my blog and solely use the app to engage with my pictures. I find I do that with a lot of my favourite bloggers too as it's such a simple way to keep up to date.
This post is sponsored by my friends over at Balloontime Helium Tanks because if there's something thats like cat nip for IG it's balloons right?! We've been loving using their tanks for ease of always having helium around for spur of the moment balloon filling and photo walks! There are so many fun balloon shots that you can take, I often fill one up for Wilf when we're heading out because he loves it and it makes for really fun pics like this one here!
Whilst I don't have a massive following over on Instagram my followers currently sit at 15k but are such a lovely and engaged audience. That being said I've grown my followers fairly quickly in the last few months and I have really focussed on a few key things to do this. I know it's not about the numbers but about people who genuinely enjoy and interact with your posts but sometimes its good to put yourself out there a bit more so people can find you!
So a few things I've changed up over the last four months (I'm currently gaining about 1k new followers a month) are these little tips.
Firstly I'm using hashtags. That may sound simple but I was previously a bit wary about using hashtags as they seemed a bit spammy and non authentic however I think if you use the right ones you are more likely to find people who are into the same things that you are. I'm not talking about hashtagging #balloons or something but using key hashtags to find similar types of pictures like my friend Xanthe's hashtag #colorcolourlovers and perhaps in this case #colorcolourpink.
I'm pretty much drawn to bright colours and pastel colours so most of the hashtags I use are around this theme. Some of my favourites are:
#acolorstory #capturingcolour #abmlifeiscolorful #colorsplash #livecolorfully #candyminimal #ihavethisthingwithpink
Of course if you are using the Ballon Time canisters to blow up your balloons why not tag and hashtag them too? I often find tagging brands and them sharing my pics is another great way to gain a new following.
Then I might add different tags depending on the picture so ones with my children I might use #childhoodunplugged or ones with me #motherhoodunplugged
Check out my pictures to see which other ones I'm using!
The other thing I've started to use is Iconsquare which helps show me my weekly follower growth and which of my posts have been most effective. I have to say I am a bit of geek when it comes to stats like these but it's really interesting to see, for example I was pleased to see about 350 people follow me a week but then I also saw that 100 unfollow me each week! You can use a free version or pay for a pro version which gives you a few more insights. I'm currently giving the pro one a go and seeing how much I use it and how helpful it becomes.
I also use an app called Prime which shows the best 20 times throughout the day for me to post by calculating the amount of interaction I've had from my followers at these times. If I'm honest I don't use this religiously as I'm often too excited to share a pic straight away than wait until a certain time but it also gives the best time throughout that day to share a pic and I try my best to post something then.
The other thing I've become a lot better at lately is replying to people, often if a post gets a lot of comments I do read them but don't always have time to reply straight away and they sometimes get forgotten. I've made it a habit to go through them all in the evening and get back to people, even if it's just to say thanks!
Lastly make your photos a bit fun! I always see a massive increase in my following and engagement when I post pictures of flowers, balloons or cats, ha! I also find inspiration from joining in with photo walks like the one I recently took part with in Clifton.
So why not grab a brightly coloured balloon and see where it takes you!
P.S my outfit in these pictures in case you are wondering are below :
Skirt / Boots / Top / Sunnies
in association with Balloontime Helium Tanks